The Magical, Amazing and Popular Number Seven by David Eastis The Magical, Amazing and Popular Number Seven by David Eastis
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Two books by author David Eastis document the strong symbolism of the number 7 and explore the influence and incidence of the number 7 in pop culture, sports, religion, cinematography, and literature in cultures throughout the world. The world has 7 continents and 7 seas. 7 is the pH balance for pure water. The musical scale consists of 7 notes. More people were married on 7-7-07 than on any other date in history because of the rare alignment of three 7s; that date fell on a Saturday, making it the 7th day of the week, 7th day of the month of 2007. Charles Gibson of ABC News called that date the “trifecta of good fortune.”

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Dice Featuring the Lucky Number 7Another author has examined the significance of the number 7 in her own seven book, which Eastis applauds. In Seven: The Number for Happiness, Love, and Success, Jackie Leo, former editor-in-chief of Reader’s Digest, explores the implications of the number 7 from a different perspective.

“My 7-themed books and Jackie Leo’s ‘Seven’ complement each other by illustrating the many ways in which the number 7 consciously and subliminally influences our lives,” Eastis said.  “Jackie Leo and I celebrate the cultural, mystical and scientific influence of the number 7. I’ve enjoyed exchanging stories about the power of 7 with Jackie.”

“David Eastis has a clear understanding of the power of seven to influence choices and behavior.  Insightful and entertaining, '7' gives readers new reasons to rethink why so much of the world is organized by this magic number," said Jackie Leo.

Nearly half of the 32 NFL quarterbacks wore a No. 7 jersey in 2007. John Elway, No. 7 for the Denver Broncos and Stanford University, said, “People throughout the years would call out to me, ‘Hey 7, good game’ or ‘You suck, 7’ — but either way, ‘7’ is who I became. To this day, my autograph always includes the number 7.”

Chris Redman #7. Courtesy of the Baltimore Ravens. Photo by Phil Hoffman.The number 7 has enduring significance for NFL quarterback Chris Redman who wore 7 for the Baltimore Ravens, New England Patriots, the University of Louisville Cardinals and even for his Louisville Male High School team. With his 7/7/77 birth date, jersey 7 was a natural fit for him. Redman scored 7 touchdowns in 2002 for the Ravens. His wife Ashley gave birth to their first child, Britt Tyler, in ‘07. The power of the number 7 is undeniable for Chris Redman.

Johnny Neves of the Northern League Fargo-Moorhead Twins — whose name spelled in reverse was “SEVEN” — wore uniform number “7” backwards on his 1951 jersey. Baseball great Mickey Mantle became synonymous with his New York Yankees No. 7 jersey he wore for 17-years — during which the Yankees won 7 World Series.

In the Christian world, the number 777 — which equates to the Holy Trinity — is often chosen to represent God. When asked by Peter how many times we need to forgive others, Jesus replied, “I say to you, not seven times but seventy-seven times” (Matthew 18:22). The Seven Last Words attributed to Christ on the cross are, “My God, why hast thou forsaken me?” A menorah contains 7 candle holders. Islam teaches the existence of seven heavens and seven earths. The Qur’an says the sky is composed of seven layers. Muslims believe that anyone in Seventh Heaven is in a state of celestial bliss.

The numeral 7 has a strong presence in the U.S. military and space program. Most space missions have 7 astronauts, and many bear 7-related call signs, including John Glenn’s Friendship 7, Alan Shepard’s Freedom 7 and Gus Grissom’s Liberty Bell 7. The Navy’s Blue Angels team is composed of 7 jets.

Corporations find the numeral 7 seductive. Popular brands include 7-Eleven, 7-Up, Seagram’s 7-Crown, Jack Daniel’s No. 7 Tennessee Whiskey, Seventh Generation, 7x7 magazine, Michael-David Vineyard’s 7 Zins and also 7 Heavenly Chards wines, No 7 cosmetics, Boeing 777, Lotus Seven, Caterham 7, Lincoln Mark VII, Mazda RX-7 and CX-7, Audi Q7, PS7’s at 777 I Street in Washington, D.C. and 7 For All Mankind jeans

Uber 7"No book about seven would be complete without paying homage to a heptad of deserving individuals and organizations. In this 7 book, I salute the many exceptional athletes who wore No. 7, including John Elway, Mickey Mantle and Boomer Esiason. My seven book also pays homage to the ubiquitous 7-Eleven stores, legendary Jack Daniel’s Old No. 7 and the fabled 7 wonders of the world. And, of course, one of my favorites – 007, the world’s most famous spy. I had seven times more fun than anyone should have had writing this first-ever book about seven. I hope after reading “7” that you are as amazed as I am to know that great things come in sevens."

David Eastis wonders if your magical and amazing number is 7?

The Perfect... Number 7

7 Fans Speak about Popular Number 7

David 7 Yvonne 8

Yvonne Craig, the original Batgirl and co-star with Elvis in the film Kissin’ Cousins:

“I nicknamed my dear friend David [Eastis] ‘7’ years ago because the number 7 is so meaningful to him. My favorite number is 8, so we sign our letters to each other with ‘7’ and ‘8’.  The 7 author tells me that within every 8 there is also a 7. David playfully pointed out that he was fond of my role in the Batman TV series in part because the name ‘Batgirl’ consists of 7 letters. His seven book ‘7’ is absolutely amazing.”

Anthony Kennedy Shriver

Anthony Kennedy Shriver, founder and chairman of Best Buddies International,:

© Rod Hannah / Rich Clarkson and Associates “I have long been a huge fan of the number 7. There are 7 members of my family. We named our power boat the Lucky 7. The book ‘7’ is amazing with all the connections to the number 7.”

Joe DePinto, president and CEO of 7-Eleven Inc.:

The Magical, Amazing and Popular Number Seven is positively the last word on the number 7. 7-Eleven is proud to be featured in this fun, factoid-filled treatise and to be associated with the 7 phenomenon.”

John Elway, No. 7 for the Denver Broncos and Stanford University:

“I wore 11 in high school. When I got to Stanford, another player already was wearing 11 so I chose 7. I liked the look of the single digit at a time where a lot of QBs wore double digits. It gradually became as much of my identity as my name. People throughout the years would call out to me, ‘Hey 7, good game’ or ‘You suck, 7’ — but either way, ‘7’ is who I became. To this day, my always includes the number 7.”

Bishop Francis Quinn. Photo by Randy Pench

The Most Reverend Francis Quinn
7th Bishop of Sacramento

“Dear David, I have found your book ‘7’ to be fascinating. As with most people, I think 7 has always been my favorite number. Of course, the 7 days of the week come to mind, …and the ‘Magnificent Seven’. 7 is a particularly important number in calling dice… I am sure there are no 7 comments that I could write which you do not already have in your book. However, seven rhymes with heaven, which hopefully is the destination of all of us.”

Rev. M. Jack Takayanagi:

“If I were to add anything to this already popular book concerning the place of 7 in our social and religious life, it would be St. Matthew 18: 21-22. Seven is a magical number whose presence is always about us from 7 UP to Mickey Mantle to Jesus’ words of forgiveness.”

Sally Quinn
Washington Post journalist and founder of “On Faith"

(Her father, General William W. “Buffalo Bill” Quinn, commanded the Seventh Army in Germany as well as the 17th Infantry / Seventh division in Korea.  Sally Quinn attended Smith, one of the “Seven Sister Schools”. Her son, Quinn Bradlee’s  girlfriend was born at 7:57am and she weighed 7 pounds and 7 ounces.):
“Seven has been my special number…I was born in July, the seventh month…I can’t wait to be seventy-seven!”

Jackie Leo
Former Editor-in-Chief of Readers Digest

“Seven is not just a number—it’s a gift. It can lift your spirit and help you see the world in new ways.”

Jacqueline Novogratz
Founder and CEO of Acumen Fund

“…the number seven was at the core of organizing principles, blessings and truths.  I’d been to Jewish weddings and loved the notion of Seven Blessings. The Seven Steps in the Hindu wedding ceremony were accompanied by the couple circling a fire. Catholics practice the Seven Sacraments, and some Muslims embrace the Seven Pillars of Islam. Buddhists place seven bowls of water to symbolize the different stages of Buddihism. In each of these, we found great beauty and wisdom…”

Excerpts from the Insider
7 April 2010

David Eastis: Rolling with seven

If David Eastis has a thing for the number seven — and he most certainly does — it’s just because the number is so darned ubiquitous.

Seven days in the week. Seventh heaven. Seven deadly sins. Seven wonders of the ancient world. Seven seas. Seven continents. 7-Eleven. 7-Up. 7 jeans.

Seven seemingly everywhere.

Which is basically the point of a book Eastis has written, entitled “7: The Magical, Amazing and Popular Number Seven.” Published in 2012 by Aventine Press — Aventine being one of the seven hills of Rome — the 307-page book is a compilation of the number’s prominence in pop culture, sports, religion, art, advertising and just about anywhere else you can think of.

“Seven is different,” Eastis, a self-described “septophile,” said. “There’s a seven phenomenon that’s not true for other numbers.”

“For as long as I can remember it’s been my favorite number,” said Eastis who, appropriately enough, is 47.

In his career, Eastis has oscillated between the business world and charity work. He graduated from Claremont McKenna College, where he became a Harry S. Truman Scholar. Eastis worked with founding president Millard Fuller for Habitat for Humanity at its headquarters in Americus, Ga. — where, by the way, he got to know former President Jimmy Carter and his wife, Rosalynn. Eastis set up the first 77 — there’s that number again — campus chapters of Habitat for Humanity. There are now over 1,000 chapters around the world.

In the early 1990s, it was back to the business world and the San Jose area. Getting in on the ground floor of a prepaid telephone card start-up, Eastis headed up marketing and directed celebrity projects such as Elvis Presley, President Kennedy, Steffi Graf, Norman Rockwell and Yvonne Craig, the original Batgirl — on the cards, which have become collector’s items.

“They’re miniature canvases of art,” he said. By the late 1990s he had returned once again to the charity realm, working this time for the American Red Cross as a fundraiser.

He started putting together his seven book in 2004, when he was newly married and living in Italy. An avid photographer, his original thought was to do a coffee-table book. But he ended up deciding that a chronicle of how often the number pops up would be more effective.

Lifetime connections and ambition led David to meeting Pope John Paul II, Margaret Truman Daniel, General Colin Powell, Eunice Kennedy Shriver, Senator Ted Kennedy, Presidential candidate Shirley Chisholm, President George H.W. Bush, Elisabeth Kubler-Ross, Walter Mondale, and Olympian Carl Lewis. “My hope is that people who enjoy 7 and the celebrities, history, popular seven brands and athletes who have worn 7, will find pleasure in reading 7 as much as I have in creating the artwork, taking the pictures, and gathering quotes from people I admire such as John Elway. I am proud this is the first book devoted entirely to the magical, popular and powerful number 7.”

Cynics, of course, might say that Eastis has an overactive imagination. But given the sheer number of examples he cites — everything from the musical scale consisting of seven notes to the seven colors in a rainbow — it’s hard not to think Eastis is onto something.

The question is onto what? Eastis has a ready explanation for why the number is so frequently incorporated in the names of products — think Seagram’s Seven — or the titles of books, films and songs such as "The Secret Seven" by Enid Blyton, “Seven Pounds,” which starred Will Smith, "7 Habits of Highly Effective People" by Stephen Covey, Nathaniel Hawthorne’s "The House of the Seven Gables", "The Seven Dials Mystery" authored by Agatha Christie, Miley Cyrus' "7 Things", "Seven Towers" by Patricia Wrede, 007--the world's most famous spy, and Seventh Generation products.

“It sells,” he said. But why it sells — why the number has such an attraction — is more mysterious.

“A lot of people feel a bond to it. It’s considered a sacred number and a lucky number. Seven resonates with people,” Eastis said.

San Francisco by Caroline Thompson (excerpts):

Writer muses on the number 7

This is the "first-ever" book written on the number 7. The book looks at the cultural influences of the number seven. In his book, Mr.Eastis explores the influences on civilizations from ancient times to the present, spiritual influences, symbolism as well as other relationships with the number 7. The book is filled with a wealth of information, little known facts and interesting trivia that will enlighten and entertain readers. Mr. Eastis has found more than 2,777 references to the number 7 as well as many modern day facts involving the number 7.

Everyone has heard of 7-Eleven, Seven Up, Seagram's 7, the 7 Deadly Zins (for those up in wine country), Boeing's 707, Mazda RX-7 and James Bond 007. There are seven continents in the world, Seven Wonders of the World, seven colors in a rainbow, seven days in a week, seven basic musical notes and one, I bet few folks know, a ladybug commonly has seven spots. There are many more of these fun facts about the number 7 to be found inside the book.

David Eastis was born in Denver, Colorado and moved to San Jose, California at the age of seven. (Does this surprise anyone?) Graduating from Claremont McKenna College, he went on to found the first 77 college chapters of Habitat for Humanity International. Eastis writes in his spare time. He is active in his community and donates 7 percent of the proceeds from the book to seven charities; the American Red Cross; Best Buddies; Carter Center Peace and Health Programs; Fuller Center for Housing; Habitat for Humanity; Oprah’s Angel Network; and the University of California, Davis. Eastis says, "I had seven times more fun than anyone should have had writing this first-ever book about seven. I hope after reading the seven book that you are as amazed as I am to know that great things come in sevens."

Gianluca Colavecchi, Italy:

"Seven has always been my favorite and lucky number.  As a jeweler, I have customers who commission me to make unique pieces with 7 as the central theme. These creations become meaningful ‘lucky charms’ to people who like 7. For me, seven is an amazing number which is present in my life. The book about seven is marvelous!" 

Boomer Esiason, No. 7, New York Jets, Cincinnati Bengals and Arizona Cardinals:

“I wore the number 7 because of my two favorite players growing up — Bert Jones and Rod Gilbert — and I wanted to be just like them.”

Anton Olsson, Sweden:

“I'm the 7th kid born in my family and that rocks! My favorite singer is Olle Ljungström.  His most recent album is ‘Sju’ (Swedish for 7) and he sings a popular song ‘MC 7’.  Daniel Larsson is my favorite soccer player and he wears jersey 7 for Malmö FF. He scored 21 (3x7) goals last season. My friends make nicknames for each other with the number 7 added. The book all about seven by DaveSju (I nicknamed him ‘David Seven’) is cool. Seven is the number of God and that means a lot to me too. All sevens.

Chris Redman wore jersey 7 as QB for the Baltimore Ravens, New England Patriots and the Louisville Cardinals. With his 7-7-1977 birthday, he is the ultimate “Mr. Seven”:

“Seven will always be my favorite number. The book all about seven is awesome!”
(Note: two sentences of seven words each.)

Danny Wuerffel, Heisman Trophy-winning quarterback, No. 7 for the Florida Gators, Green Bay Packers, Washington Redskins and New Orleans Saints:

“I wore No. 12 in high school. After contemplating the Biblical and spiritual significance of the number 7, I still wanted No. 12 in college, but someone already had it, so they gave me No. 7. I guess it was more ordained that I wore this number than a good decision on my part.”

Elisa Sette, Italy:

“My grandfather, Orazio Sette (‘Seven’ in Italian) was  born in 1907 and his younger brother's name was Settimo Sette which means ‘Seventh Seven’, significant since he was the seventh child born among seven children. My birth year is 1967 and my shoe size 37.  The meaning of my first name Elisa derives from the Hebrew "Elisheba"-- "El" for God and ‘sheba’ is seven. The intriguing number 7 has revealed itself in several important ways in my life.  My entire family is proud to be named ‘Sette’ and we feel a special connection to the holy, intriguing, magical number 7.  We're delighted with the seven book ‘7’. Viva Sette!”

Lucky Seven By Gary Singh Metro Silicon Valley  1 July 2012 (highlights):

“Just in time for July, the seventh month, along comes a book by San Jose's own David Eastis, titled 7… Eastis calls himself a ‘septophile’, meaning an enthusiast of the number seven.  ‘For as long as I can remember, seven has been my favorite number,’ he explains. ‘But it took on far greater, more compelling meaning for me when I realized that seven held special meaning for many other people, has strong sacred symbolism in many religions, is prevalent in many aspects of nature and is embraced by numerous luminary figures in literature, in the entertainment industry, in politics and other realms.’  

The book is not a conspiratorial screed filled with apocalyptic numerology or anything remotely similar. Instead, Eastis takes a more populist approach. He includes song lyrics, movie titles, pop-culture references and even an entire chapter (the seventh one) on the marketing panache of the number seven, as in 7-Eleven, 7-Up, Jack Daniel's Old No. 7 Brand, the 7-Layer Burrito at Taco Bell and Seagram's 7 whisky.

Of course, we can go on  and on—the Seven Dwarfs, the seven chakras, the seven notes of the musical octave, the Seven Seas, the seven lucky Japanese gods, the colors of the rainbow, the pillars of wisdom, the continents, the samurai, the Wonders of the World, the seas and how 007 James Bond was briefly renamed 7777 in You Only Live Twice.

Since I love this stuff, I'll add more: Carl Jung's Septem Sermones ad Mortuos (Seven Sermons to the Dead) supposedly laid the foundation for most of his subsequent creative work, and Albert Pike's Morals and Dogma of the Ancient and Accepted Scottish Rite of Freemasonry reminds us that there were Seven Heliadae, Seven Titans, Seven Corybantes, Seven Cabiri and Seven Karfesters who sired a new race on the summit of Mt. Albordi…”

Axel Stigmar, Sweden:

“There are many things that turned me into a fan of number 7. When I was 14 (7x2) years old I realized how often the number appears in my daily life. My last name is spelled with 7 letters. The soccer jersey I wore was 14 (2x7) and my other favorite numbers are 49 (7x7) and 77. My favorite soccer player when I was little was Thierry (spelled with 7 letters) Henry and he wore number 14. I've seen clouds, shadows and sand create perfectly clear 7's. The uncommon things about the number are what I like the most—to see a Seven in the sky during a tough day and suddenly the day becomes wonderful! The power of the number 7 convinced a group of Seven friends to start a group called ‘7’ and we have a lot of fun talking about our Seven experiences. I love 7 so much that my friends nicknamed me ‘King 7’. When I talk about Seven it's like I'm in another world where no one can hurt you or disappoint you. Everyone is there for the same reason—the holy number. The topic never dies and we talk for hours about the magical number. Now with David Eastis' ‘7’ we have even more fun with the amazing number 7. His seven book is like an injection of ‘Sevenness’. As a proof of my submission to Seven I always write ‘Seven’ with a capital letter to show the person who reads the text how much I like the number. Stay seven.”

Daniela Pacetta Goodwin:

"I'm glad to be among the people who have a special connection to 7, like Anthony Kennedy Shriver, whose names are spelled with three seven-letter words.  Seven has always been one of my favorite numbers. When I see 7 it's uplifting and associated with good fortune. I knew seven was a popular number but until I read this fun and detailed seven book by David Eastis—the  author who has made the 7-phenomenon come to life—I  wasn't as aware that 7 is everywhere."   

It’s a game of numbers. The Daily Progress  Charlottesville, Virginia   4 July 2012, (abbreviated version):

“Lucky seven. We’ve all heard the phrase. An enterprising writer named David M. Eastis has turned our fascination with seven to good account with a book ... about sevens.  We’ll just mention the Virginia sevens that he cites — starting of course with the Seven Society. The secret society at the University of Virginia was founded more than 100 years ago. Members make donations to the school featuring “7s.” The gifts don’t have to be in the seven figures, but one notable donation came close at $777,777.77. By the way, Thomas Jefferson spent seven years in Williamsburg.”

Ian Blair, California:

“Ever wonder what makes one number so irresistible and so enchanting, so ubiquitous and so inspiring, so magnificent and so majestic? Amidst our ever-changing diverse world, one number has consistently empowered us, as a people and as individuals, beyond our wildest dreams - the number 7. No other number has been celebrated throughout so many cultures. In his book, 7: The Magical, Amazing and Popular Number Seven, author David Eastis captures the timelessness of the number 7 and corroborates its popularity throughout history. From the seven pillars of faith to 007 to the Seven Wonders of the World, Eastis showcases a realm of reality surrounding the number 7 and proves that its existence has sequestered a yearning for unification that society has been searching for. Eastis brings lady luck to your front door and highlights the many facets of our love affair with the world's most awesome number.”

Michael McCloud, MD

“Eastis has written the definitive tome on the allure and mystique of our favorite prime number.  Be forewarned: this read can be annoyingly habit forming.– Michael (7) McCloud (7)”

Tom Hartle, owner of Hartle Media, publisher of 7x7 magazine:

“We launched 7x7 as a magazine that celebrates San Francisco and all that the city has to offer within its 49 square miles. It’s great to be a part of the ‘7’ phenomenon.”

David Phillips, owner of Michael-David Winery:

“7 Deadly Zins is the fastest-growing red Zinfandel in the country, thanks in part to the 7 growers who produced the grapes to make it one fantastic wine.”

Brian Mayne, Author of Goal Mapping, 7 steps to turn your dreams into realities. UK:

“7 is indeed a special number. Within my success systems, and countless others around the world, it is the key number. My goal is to help lift 7 million lives with our amazing life-enhancement systems for success. There is something about 7 that has a special resonance and people have been fascinated by throughout the ages. David’s seven book '7' is a great insight into the mystery and magic of the number 7.”

Peter Smith, chef and owner of PS7’s restaurant,777 I St. in Washington, D.C.:

“The number seven, along with being our address, is my favorite number. It symbolizes so many things, usually at extremes. Seven wonders of the world, seven virtues, seven deadly sins. In many ways, the playfulness of our food lives in that same place: wonder, virtue, mischief, indulgence — and at the same time, simplicity.”

Yvonne Craig, Don Adams and David Eastis

Carl Birkmeyer, author of, the definitive Get Smart site:

"Would you believe I'm fascinated by the fabulous book ‘7’ and all of its stories and information—especially knowing that Don Adams and Get Smart are part of the seven phenomenon? The seven book is chock-full of interesting facts and stories about the number seven and how it has impacted our culture. I spent the next few nights devouring the book - and loving it!”   

The number 7 is king, and not just on 7/7  By Philip Riley and Maddy Ryen
The Davis Enterprise 7 July 2007, front page

“The number seven is considered lucky. But if that's all you know about the number, then you have a lot to learn, and David Eastis is ready to teach you.  A self-described 'septaphile' from a young age, Eastis began working on the book four years ago…
He contacted athletes, their managers and corporations to compile information, and found many people who really had an affinity for the number. 7-Eleven enthusiastically provided historical logos. NFL quarterback Chris Redman, born on 7/7/77, talked about how he will 'always be a seven at heart.'

'It was enjoyable to see how people were resonating with the number seven,' Eastis said.
He also traces some of the roots of the cultural connection to seven, examining its importance in many religious traditions.

'The spiritual basis is definitely the most powerful one,' he said. 'I think that the number seven resonates with a lot of cultures based on the spiritual connotation. It emanated from there.' Local readers, who can find the book at The Avid Reader, will enjoy trivia about UC Davis (a name, Eastisnotes, that has seven letters). He cites the fact that the campus was declared the seventh in the University of California system in 1959 and that the original campus was 777 acres. The book also makes note of the 'seven whimsical and though-provoking egghead sculptures' created by Robert Arneson.

'It was enjoyable to see how people resonate with the number seven,' Eastis said.” 

Mayor Kevin Johnson and 7 Author

Kevin Johnson, No. 7 for the Phoenix Suns and Mayor of Sacramento, California:

“Every time I pulled that No. 7 over my shoulder, it was an honor…. David, SEVEN will always be my favorite number. Your friend, KJ7.”   

(Sacramento’s Arden Fair Mall is located on 77 acres and the House of Seven Tables is a café across from Sacramento’s City Hall.)

Biba Caggiano, TV chefBiba Caggiano, TV chef, celebrated author and owner of Biba Ristorante, Sacramento:

                 “It’s a joy for me to prepare 7-layer lasagna Bolognese and dozens of other Italian specialties. My first six Italian cook books contain a cornucopia of sumptuous recipes which offer aficionados of Italian cooking a chance to create a 'seventh heaven' experience in their own kitchens. I’m excited to write my 7th book. I knew Rome was built on 7 hills and the Eternal City was ruled by 7emperors. David’s contribution to the 'world of 7' adds a new, entertaining dimension to the enchanting number.” 

Rev. Monsignor James T. Murphy, Vicar General, Diocese of Sacramento:

"There were seven children in my family. My Dad always told me 7 was lucky for him when he played poker. The Cathedral features the seven sacraments on the four pillars holding up the dome. Each sacrament is represented by a symbol. Seven is a sacred and special number for so many people.

Darby Patterson, Author,, The Cat-Napping Caper. Seven Days to Sunday review. (excerpts):

“I’ve been enlightened and astounded by the magical attributes of number seven by David Eastis’ ‘7’.  I suspect it was not a bad idea to make Oprah the first celebrity to grace the pages of his book…Four quotes are attributed to her at the beginning of the section on ‘Quotes and phrases with 7 words.’ She is trumped only by Mother Theresa, who appears first. David has obviously had a great deal of fun with this book and it shows with the lightheartedness and enormous variety of information he’s included.

One of the touching elements about his book is his tributes to the Kennedy family who was apparently also very fond on the number seven. Just a few examples – JFK was born in 1917 (hard to believe, isn’t it?), JFK’s nephew is Anthony Kennedy Shriver (each name has 7 letters) and has become highly respected as the founder of Best Buddies (7 letters there) – an international organization that creates friendships and opportunities for people with developmental disabilities.   And further more Sargent Shriver – Anthony’s father - had first and last names spelled with 7 letters.

There’s something so euphoric about handing out the first copies of your newly published book and David was glowing as he passed me a copy. He’s such an upbeat guy that he is unfazed by the fact that a fairly famous writer with a top publishing house is coming out with another book on the same number on December 7th (of course). He’s welcoming it as an addition to illuminating the world about the magic of his number and Candy Chand, an experienced, published author agrees – it will heighten the interest of septaphiles who are never satisfied with just one book.

Sacramento Book Review Reviewed by Glenn Dallas:

"Humans are hardwired to find patterns in the world around us. We form theories around these patterns…we give number-based coincidences a certain level of importance in our lives. Some people even use numbers to make decisions, entrusting their futures to superstitions based on numbers.

The Magical, Amazing and Popular Number Seven is an exploration of all things seven... It amasses an impressive amount of trivia based around the number seven, letting the reader explore the influence the number seven has had on pop culture and popular thinking.

You'd be hard-pressed to find someone who couldn't find plenty of fun little nuggets of trivia between its pages."

Richard Purves:

"During a busy evening at an AT&T store where I work, three people witnessed many sevens together. A customer asked my colleague to find a cell phone number with 7’s. I overheard this apparent fan of seven express joy about getting a number that started with 7 and ended with 77. When his bill was printed, the tax came to exactly $7. At the same time, I looked down at my Ipod and exclaimed, 'Look, it's 7:07pm.' All three of us were amazed. The customer then noticed on my I.D. badge that my name is spelled with 7 letters. I replied that seven is my number since I was born on the 7th of April, my baseball jersey was 7 and my girlfriend Anastasia and I live in apartment #7. I then showed him a tattoo on my left arm with a large 7 and the words 'Born Lucky'. This was an amazing convergence of sevens all in less than 7 minutes. It was then that the customer revealed he had published a book all about my favorite number. His book is great!"

Keith Pearson, Aventine Press:

“My favorite numbers are 7 and 21 and my last name is spelled with 7 letters. Author David Eastis' book, 7: The Magical, Amazing and Popular Number Seven is a fascinating and unique array of seven and its many ties to the past and present in the world of history, science and even sports lore.”

Kameron Williams:

“The seven book is fascinating!  Seven is my favorite number and I have kind of a kindred spirit with it.  After reading all the interesting facts in the ‘7’ book and web site, the author David Eastis has led me to realize that this number seven has way more significance in my life than I thought. My first name is spelled using 7 letters along with the two cities of my birth and childhood, Oakland and New York.  I was raised Seventh-Day Adventist and I always rest and consider my blessings on Saturday—the seventh day of the week.  I think the number seven and the seven book are amazing!"   

Jeff March:

“I bought this book because I have had good luck with the number 7 and wanted to learn more. I already knew that many star athletes are highly protective of their numbers on their jerseys, which in many cases become intertwined with their identities. But I was surprised to learn in David Eastis’ book ‘7’ that not only athletes but also a large number of actors and other celebrities have a strong affinity for numbers, and particularly for the number 7. The number 7 became synonymous with numerous high-profile quarterbacks, including Ben Roethlisberger, Boomer Esiason, Joe Theismann, Ron Jaworski, Randall Cunningham, Danny Wuerffel, Chris Redman and John Elway, who is quoted the book about why he believes it is an opportune number for him. And in baseball, Mickey Mantle, Cal Ripken Jr., Leo Durocher, Billy Martin and scores of other players were inseparable from the number 7. It’s pretty cool that Kevin Johnson, who wore No. 7 as a point guard for the Phoenix Suns of the NBA, is the newly elected mayor of Sacramento, Calif. KJ said, ‘Every time I pulled that No. 7 over my shoulder, it was an honor.’ I also like John Elway's quote in the book. He told the author, ‘It gradually became as much of my identity as my name. People throughout the years would call out to me, ‘Hey 7, good game’ or ‘You suck, 7’ — but either way, ‘7’ is who I became. To this day, my autograph always includes the number 7.’ The author's web site ( has additional information and photos of John Elway, actress Yvonne Craig (who gave David the nickname ‘7’), and cool trivia about 7-Eleven. Check it out.”

Aristotle, Greece:

“All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire.”

Marti Childs:

“Numbers exert substantial influence in cultures throughout the world. I have seen other books that describe the imprint of numerals in spirituality, music, the visual arts, science and -- well -- innumerable other disciplines. A book that concentrates on one specific number is rare, however. The book ‘7’ by David Eastis comprehensively documents the confluence of the number 7 in apparent as well as underlying and obscure aspects of our lives. David makes a convincing case, variously using wit, humor and reverence, that the prevalence of seven and its multiples is more than serendipitous. The week has seven days, rather than six or eight or 10. Earth is composed of seven continents and seven ocean bodies. The pH balance of pure water is 7; the musical scale consists of seven notes; a rainbow contains seven colors; the Earth's atmosphere consists of seven discrete layers; our solar system contains seven other visible planets and luminaries. This book uncovers hundreds of examples -- some whimsical, some mystifying -- of the ways in which the number seven is intertwined with human existence. ‘7’ is an enjoyable diversion.” 

Robert F. Kennedy, U.S. Attorney General and U.S. Senator:

“I was the 7th of nine children. When you come from that far down, you have to struggle to survive.”

Toni Hull:

“I always knew the number 7 was special, but I never knew just how special until I read ‘7’.”

7 Author David Eastis

David Eastis, Author of “7”:

"No book about seven would be complete without paying homage to a heptad of deserving individuals and organizations. In this 7 book, I salute the many exceptional athletes who wore No. 7, including John Elway, Mickey Mantle and Boomer Esiason. My seven book also pays homage to the ubiquitous 7-Eleven stores, legendary Jack Daniel’s Old No. 7 and the fabled 7 wonders of the world. And, of course, one of my favorites – 007, the world’s most famous spy. I had seven times more fun than anyone should have had writing this first-ever book about seven. I hope after reading “7” that you are as amazed as I am to know that great things come in sevens."

7: The Magical, Amazing and Popular Number Seven by author David M. Eastis is the first-ever book which explores the magnetism that the vastly popular number 7 has exerted, from ancient cultures to the present day.

Take a look at the three books about 7

Check out the three books about 7

Purchase your copy now: 
"7" by David M. Eastis and Adams Media.

If you're a fan of the popular number 7, the first two books about seven (one by author David Eastis released on 7 March 2008) and the second "Seven" (published on 7 December 2012 by Jackie Leo, former editor-in-chief of Reader's Digest) are a hard act to follow.  Check out the newest book about 7, also titled "7" by David Eastis and Adams Media, publisher of the popular "Everything" series.

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The Popular Number 7 Power of 7 7 Chapter Highlights Reviews of 7 Order 7 7 Artwork 7 News

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Although numerous of the artworks, photographs and designs in this web site are depicted in full color, in the actual book 7 all interior images appear in black and white.

Conceptual artwork, designs and many photographs by the author.  Graphic art in book by Carlos-Gil Tuzon.  Web site design by Ryan Ratliff.

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